Stage at Spielbudenzplatz, Hamburg

pilot Screentime was responsible for redesigning and planning the media technology of the Ostbühne stage on Spielbudenplatz between 2020 and 2023. This included the back wall, the attica (the roof edge) and the ceiling of the stage. Spielbudenplatz, known throughout Europe for the Eurovision Song Contest and the Reeperbahn Festival, is known as an artistic and cultural center which incorporates advertising and commerce in a seamless way. During the implementation of the project, pilot Screentime was supported by the LED specialists from the LED manufacturer Expromo in Denmark, who also integrated a door into the LED construction that can be opened from the inside. This “invisible LED door” installation is unique in its kind.

The 138 m² LED screen is equipped with Expromo‘s 6.67 mm LED outdoor product. The ceiling, which covers a 160 m² space, is fitted with 100 Martin Exterior Linear 1210 QUAD Graze Light Stripes. Both technologies – LED video wall and light strips – are connected to a CorioMaster media server and Scala content management system. The entire LED technology has an auto-dimming system that ensures compliance with specified light emission requirements. The screen is designed to present both advertising content and live events.

In addition, the LED stage has now been used for interactive campaigns, in which visitors to the ‘Winter Deck’ were able to interactively control the content on the huge LED screen using their smartphones.