QUARREE Wandsbek (Shopping mall)

QUARREE Wandsbek in the eastern part of Hamburg is one of the largest inner-city shopping centres in Germany. In 2021, it received an iconic facelift from pilot Screentime.

Pilot Screentime was commissioned to install two new three-dimensional LED exterior façade screens, measuring 177 m² and 27 m². The installation is unique in Germany in terms of size and resolution. The screens are used by the shopping centre operator for specific promotional campaigns. pilot Screentime implemented and managed the innovative project as general contractor. The hardware was supplied by LED specialist Expromo.

The smaller, three-sided screen on the left side of the shopping centre façade, known as the cube, has a total area of 27 m². On the right-hand side, a 3D tower rises up with a total LED area of 177 m². The three LED surfaces appear as a single solid unit despite the right-angled outer edges. This gives viewers the impression that the surface, which is visible from all three sides, is hanging directly on the building. In addition to the third dimension, the image sharpness of the new screens is exceptional. The pixel pitch of 5 mm and the resolution of over 4K are unique for such an outdoor installation in Germany.

Representatives of the Wandsbek district council and the city of Hamburg were continuously involved in all issues relating to the technical and content development of the screens during the three-year project phase. The local agency Serious is responsible for providing content for the screens. Technical operations are handled by pilot Screentime. The client for the innovative LED installation is Union Investment Real Estate GmbH, the owner of the QUARREE Wandsbek property. The operator is Sierra Germany GmbH.