The idea for a digital entrance portal of star petrol stations was first conceived in 2016 during an innovation workshop held by the project team in Elmshorn, Germany. pilot Screentime then acted as a close partner in the design, implementation and operations phase of the entrance portal. This included both the design and selection of hardware, software, content management and maintenance of the newly christened ‘star gate’. The construction of the 3.7 mm LED outdoor screen was carried out by InnLights from Wuppertal.

The ultimate aim of the star gate was to offer an optimal user experience and increase cross-selling potential and product sales in the shop. The prototype can be experienced live at the star petrol station in Berlin (Prenzlauer Promenade 72) – an innovation test centre for the star brand.