INTERACTIVE CONSULTING AROUND THE CLOCK IN THE INTERACTIVE INNOVATION ROOM

At Grossmann & Berger’s headquarters, an interactive, automated presentation room brings the real estate company’s experience, strengths and offerings to life. An art wall, an interactive touch table and projector technology work together to inform and engage customers without the need for costly staff.

Customers can visit the room on their own and discover the world of real estate independently of staff. The range of information on offer is diverse: whether it’s magazines to browse through, videos on interesting projects and developments or interactive applications that guide visitors through more complex information – all this can be explored in a playful way in the automated ‘Innovation Room’.

VIDEO PRODUCTION FOR IBEO AUTOMOTIVE GMBH. FROM IMAGE FILMS TO CGI PRODUCT DEMOS

As a manufacturer of sensor technology for autonomous vehicles, ibeo has a requirement to explain its products and processes in a simple and engaging way. For this reason, pilot Screentime was commissioned to produce a range of videos, from a comprehensive company image film and product videos to test documentation and an employer branding campaign.

All films were designed for use on the internet, at trade fairs and on social media channels. In addition, photorealistic 3D renderings of products where created for numerous prototypes, which for confidentiality reasons, cannot be shown here.

The largest project – the company film – kept Screentime’s content unit busy in many different areas. First, we packaged the company’s desired key messages into a dramatically exciting narrative. Then we handled all pre-production stages including the shooting schedule, location scouting and production organisation. The creative unit took over the directing during the shoot. Finally, pilot Screentime carried out the entire post-production including editing, colour grading and motion graphics.

AN INTERACTIVE OUTDOOR TOTEM FOR CITY MARKETING IN ECKERNFÖRDE

With five interactive outdoor touchscreens from pilot Screentime, the port city of Eckernförde is catapulting its tourism marketing into the 21st century. All tourist information is bundled on the interactive ‘Info-Points’ and can be transferred from there to visitors’ smartphones.

Eckernförder Touristik & Marketing GmbH can upload digital advertising, videos and images to the outdoor totems, define their display period and edit the content. In addition, numerous real-time editorial content including shopping tips, tourism highlights, weather and accommodation are automatically made available in bite-sized screen and mobile friendly formats.

A night mode dims the totems as soon as the sun goes down, which is linked to sunrise and sunset times. This saves energy and protects the neighbourhood from unnecessary light pollution. The full range of functions of the ‘Info-Points’ remains available even at night.

An on-screen software button allows wheelchair users to switch to a wheelchair accessible version with a single click, ensuring that all functions can be easily accessed.

A customized content management system controls traffic flows in the Baltic Sea Port of Lübeck.

In the Baltic Sea Port of Lübeck, we have implemented a comprehensive, digital traffic control system designed to ensure smooth operations within the port area. LED panels above each entry lane communicate relevant information, such as vehicle type, traffic regulations, information about the process, and, of course, whether the lane is open or closed.

At the heart of the system is a web interface, the so-called “Traffic Management System.” This is operated by port employees and enables targeted and situation-dependent communication with waiting drivers of vehicles wishing to enter the port with just a few clicks. Our solution controls traffic flows, organizes lane guidance, and delivers relevant information in real time – with a focus on user-friendliness, visibility, and efficiency.

A special feature is the integrated “Emergency Function.” This allows port traffic to be evacuated in an emergency, emergency vehicles to be directed, and the port to be closed to incoming vehicles. All of this is controlled in real time at the touch of a button – an important contribution to securing the critical infrastructure in the port.

The first half of the system went into operation at the end of 2018 and was extensively expanded in 2025. Since then, the system has managed not only freight traffic in the port, but also private traffic. Our traffic management system is now also operated and used by various shipping companies that dock their Baltic Sea ferries in Lübeck. As part of the expansion, our system underwent a fundamental update. From a facelift of the interface design to strengthening IT security, the upgrade was used to perfect the system.

In addition to the central control system, we have implemented additional digital touchpoints in the port area, including a large-format video wall at the cruise terminal Ostpreußenkai for tourist information, as well as digital information displays in the main lounge and waiting areas.

LED installations for digital outdoor advertising including consulting, CMS & implementation for PoolOne

For PoolOne, we installed modern LED walls for digital outdoor advertising at several locations in Hamburg and Bremen. All sizes are represented, from approximately 22 sqm to over 103 sqm.

Our services included not only the supply and installation of the hardware, but also comprehensive consulting, technical planning, and the implementation of the content management system (CMS). We also trained the PoolOne team in using the new system so they could manage content independently. Integrated reporting was also implemented, allowing PoolOne’s marketers to provide their clients with transparent insights into the advertising leads they achieved. This is how we provide PoolOne with comprehensive support for their projects.

We created a special content highlight for a LED wall in front of the HANSETRANS office building: at this location, the company’s advertising is linked to the current weather, so design elements and text are automatically adjusted to the current weather conditions.

The largest LED installation is located on Hamburg’s Reeperbahn. The over 103 sqm. wall was completely modernized by pilot Screentime and consists of 120 so-called LED cabinets.

INCREASED VISIBILITY AT THE QUARREE WANDSBEK SHOPPING CENTRE THANKS TO OUR THREE-DIMENSIONAL LED MEDIA FACADES

QUARREE Wandsbek in the eastern part of Hamburg is one of the largest inner-city shopping centres in Germany. In 2021, it received an iconic facelift from pilot Screentime.

Pilot Screentime was commissioned to install two new three-dimensional LED exterior façade screens, measuring 177 m² and 27 m². The installation is unique in Germany in terms of size and resolution. The screens are used by the shopping centre operator for specific promotional campaigns. pilot Screentime implemented and managed the innovative project as general contractor. The hardware was supplied by LED specialist Expromo.

The smaller, three-sided screen on the left side of the shopping centre façade, known as the cube, has a total area of 27 m². On the right-hand side, a 3D tower rises up with a total LED area of 177 m². The three LED surfaces appear as a single solid unit despite the right-angled outer edges. This gives viewers the impression that the surface, which is visible from all three sides, is hanging directly on the building. In addition to the third dimension, the image sharpness of the new screens is exceptional. The pixel pitch of 5 mm and the resolution of over 4K are unique for such an outdoor installation in Germany.

Representatives of the Wandsbek district council and the city of Hamburg were continuously involved in all issues relating to the technical and content development of the screens during the three-year project phase. The local agency Serious is responsible for providing content for the screens. Technical operations are handled by pilot Screentime. The client for the innovative LED installation is Union Investment Real Estate GmbH, the owner of the QUARREE Wandsbek property. The operator is Sierra Germany GmbH.

INNOVATION IN TOURIST COMMUNICATION AT THE BAY OF LÜBECK: OUR WEATHERPROOF OUTDOOR TOTEM NOT ONLY PROVIDES INFORMATION, BUT ALSO ENABLES THE SENDING OF DIGITAL POSTCARDS 

In 2019, the Lübecker Bucht tourism agency wanted to replace its outdated wooden notice boards with something more modern and efficient. The double-sided outdoor stele installed in the middle of the dunes not only replaces the previous paper advertising with digital communication but also offers numerous other features. For example, it showcases excursion tips beyond the beach, which are often underrepresented due to the ‘beach competition’. In addition, practical information is presented, such as weather, a link to the existing web-based event portal, an interactive map of the surrounding area and interactive signposts that respond to current demands.

A main feature of the totem is the option to send digital postcards, which has proven very popular with guests. To do this, they can take a selfie in front of the beach or choose a postcard motif which change automatically depending on the season. The digital postcards can then be personalised with a message or a the ‘postcard generator’ can be used. The postcard, whether written personally or generated automatically, can then be sent by email. Thousands of postcards have been sent from the totem to destinations throughout Europe. In addition to the charming added value for users, this creates a free advertising effect for the region.

The totem is designed to withstand the most demanding weather and environmental conditions on the north German baltic coast. The totem is also a Wi-Fi hotspot for promenade visitors.

BIG STAGE, BIG IMPACT! OUTDOOR LED STAGE ON THE REEPERBAHN IN HAMBURG

pilot Screentime was responsible for redesigning and planning the media technology of the Ostbühne stage on Spielbudenplatz between 2020 and 2023. This included the back wall, the attica (the roof edge) and the ceiling of the stage. Spielbudenplatz, known throughout Europe for the Eurovision Song Contest and the Reeperbahn Festival, is known as an artistic and cultural center which incorporates advertising and commerce in a seamless way. During the implementation of the project, pilot Screentime was supported by the LED specialists from the LED manufacturer Expromo in Denmark, who also integrated a door into the LED construction that can be opened from the inside. This “invisible LED door” installation is unique in its kind.

The 138 m² LED screen is equipped with Expromo‘s 6.67 mm LED outdoor product. The ceiling, which covers a 160 m² space, is fitted with 100 Martin Exterior Linear 1210 QUAD Graze Light Stripes. Both technologies – LED video wall and light strips – are connected to a CorioMaster media server and Scala content management system. The entire LED technology has an auto-dimming system that ensures compliance with specified light emission requirements. The screen is designed to present both advertising content and live events.

In addition, the LED stage has now been used for interactive campaigns, in which visitors to the ‘Winter Deck’ were able to interactively control the content on the huge LED screen using their smartphones.

EUROPE-WIDE DEPLOYMENT OF DIGITAL RETAIL SCREENS FOR JACK WOLFSKIN

The well-known outdoor equipment retailer Jack Wolfskin wanted to reach a younger generation with an interactive brand experience directly at the point of sale and get them excited about the brand.

pilot Screentime, a specialist full-service provider of digital communication solutions, was commissioned to create the POS communication for the first Jack Wolfskin concept store in the Rhine metropolis and fashion city of Düsseldorf with a very short turnaround deadline.

This initial pilot project was followed by more stores across Europe, including Luxembourg, Salzburg, Utrecht and Warsaw. Further branches were also digitised in Germany, from Wernigerode in the Harz Mountains to Freiburg.

The content and technology are as diverse as the requirements and conditions of the individual stores – from small to large, from own stores to franchise stores, from normal branches to flagship stores.

Special attention was paid to the regular collection changes that are essential in the fashion industry. To this end, a technical concept was implemented using tablets that can be easily and flexibly changed. POE ports (Power Over Ethernet) were integrated throughout the store. They supply the tablets with internet and power via a single cable. There are many more POE ports than tablets, so the tablets can be placed flexibly almost anywhere in the store. This means that the digital product communication can be placed at the Point of Sale which enables high flexibly and adaptability based on each new collection. 

pilot Screentime teamed up with Jack Wolfskin to develop a template-based content process that enables highly efficient and therefore cost-effective product changes with each new collection, without compromising on design, depth of information or animation quality.

A digital campfire and several in-store LED walls are further highlights that create the “On Brand” atmosphere in the store. The so-called ‘campfire’ consists of a screen installation that imitates a stacked campfire.

SMART SCREEN SOLUTIONS FOR THE HAMBURG PLANETARIUM – DIGITALLY AUTOMATED FROM NASA DATA TO TICKET AVAILABILITY

In 2017, extensive renovations were completed at the Hamburg Planetarium based in the Hamburg’s central park. As part of this project, the planetarium digitised its visitor communications. Since the initial installation of a digital signage system, with 27 screens, the entire system has been continuously developed and improved.

The hardware installation now comprises more than 40 screens, including three outdoor totems, several interactive screens and e-ink screens. The content is very diverse including a live interface to the Eventim ticket sales platform which shows ticket availability in real time. Another feed to the US space agency NASA provides information about the current positions of the planets and the moon.

An intelligent template enables planetarium staff to quickly and easily promote a wide variety of events. The template responds to input, such as whether the event has not yet premiered. After the premiere, the template automatically switches to promoting the show as a current event.

Other highlights include an interactive room booking tool for scheduling the Pluto SpaceLab space, a wayfinding system that helps visitors find their way around, and access control to the viewing platform, which employees at the ticket office can open or close with a single click via a simple web app if necessary, for example in case of inclement weather. Scheduled, time-controlled opening and closing is also possible.

The customised digital signage system is now an integral part of everyday operations at the Hamburg Planetarium.