Customised digital signage solutions are being used to increase CEWE Color’s presence at German airports and establish direct contact with travellers. To this end, screens are being installed at German airports that focus on the theme of travel and travel memories. To appeal to travellers in a holistic way, digital screens have been installed at the baggage carousels – the place where CEWE is best positioned to attract attention.

The 4K high resolution double-sided screens are mounted in a ultra-narrow totem that show travellers a photo book from their respective flight origin; for example, photos from Spain are shown in the photo book when travellers arrive from Spain. These photos are shown as a completed CEWE photo book which automatically turns its pages. The trigger to the media player is delivered from the Airport Information System and ensures that each photo book is showing the correct creative in real-time. There are presently more than 20 countries of origin at present. A smart solution demonstrating the power of real-time digital signage content creation. The SCALA software platform forms the basis for programming, controlling and monitoring the measures in this project.

The idea for a digital entrance portal of star petrol stations was first conceived in 2016 during an innovation workshop held by the project team in Elmshorn, Germany. pilot Screentime then acted as a close partner in the design, implementation and operations phase of the entrance portal. This included both the design and selection of hardware, software, content management and maintenance of the newly christened ‘star gate’. The construction of the 3.7 mm LED outdoor screen was carried out by InnLights from Wuppertal.

The ultimate aim of the star gate was to offer an optimal user experience and increase cross-selling potential and product sales in the shop. The prototype can be experienced live at the star petrol station in Berlin (Prenzlauer Promenade 72) – an innovation test centre for the star brand.

To promote the launch of Canadian whisky, J.P. Wiser’s, our FMCG client Borco Marken-Import Germany, wanted us to develop an interactive digital POS solution that was engaging and linked both POS and social media channels. The POS promotion was to be designed for temporary use at various supermarket locations. The specially developed interactive POS promotion tool was to be used at 96 different supermarket locations over a period of two years.

The solution involved building a custom-built POS tool with an integrated 42″ touchscreen allowing customers to interact directly with the brand and participate in a fun quiz.

An integrated SIM card and mobile router makes the solution network-independent. Thanks to its design, it can be used as a touring “all-in-one” promotion tool that requires no technical expertise. All that is required is a power connection. The interactive relationship between the POS promoter and the customer increases the time spent at the POS and boosts the willingness to buy. Design, software development, installation and logistics were provided by pilot Screentime over the two-year project.

Pilot Screentime made history together with hella Mineralbrunnen with the first installed transparent industrial-grade transparent refrigerators in Germany. The highly innovative refrigerators with transparent Full HD displays were installed in selected supermarkets in Hamburg and have also been on display at events and promotions since their launch in 2015. The aim of the marketing measure is to present the various water products of hella Mineralbrunnen in an eye-catching way. The transparent screens show the entire hella product range, with a focus on new products, from classic lemonade and flavoured water to spritzers. Product information, campaigns, general eye-catching videos and dynamic content such as the weather appear on the screen at regular intervals. Relevant retail store information such as opening hours can also be displayed on the screen.

A transparent 49″ Full HD screen from LG Electronics is integrated into the refrigerator door of the fridge, which is now an official product that can be bought or rented from pilot Screentime. The LED light concept is a unique design developed over many months, allowing product advertising to be viewed at all times, no matter how full the refrigerator is. The customised video content is distributed and managed via Scala Content Manager, the world’s leading digital signage company. No technician is required for installation. The connection to the Windows-based system is made via a mobile internet connection and can be easily switched to LAN or WiFi if required. For more information regarding the ScreenFridge please visit the dedicated Screenfridge website.

The iWall was developed for ProSiebenSat.1, one of Germany’s largest media companies. Its aim is to generate new e-commerce customers by combining paid and free content with e-commerce partners. The media company’s entertainment content and e-commerce services are displayed on the 4-metre-wide multi-touch screen from MultiTaction. This 3×3 videowall solution with multi-touch screens is both in quality and usability one of the most cutting-edge touch screen technology solutions available.

The customised content management system was designed to display websites, e-commerce partners and video streams in real time. In addition, an ad server enables advertisers to book and implement campaigns on the iWall. This allows omni-channel campaigns to be synchronised via online media inventory tools.

In addition, the iWall can read optical codes and trigger ‘events’ such as opening a browser, logging in or authenticating a user. Users simply place an optical code on the screen which is read by the in-built video sensors of each screen. BlueTooth beacons verify users who activate the e-commerce tool linked to a mobile app. The mobile app can be used to send data to and receive data from the iWall to ensure secure and fast transactions. The iWall is designed to highlight the cross-media interoperability of mobile and DooH screens in commercial settings and is still a benchmark in UX and 1^st and 2^nd screen interface design.

PSD Bank commissioned pilot Screentime to install a customised 60 m² digital out-of-home (DooH) solution on their headquarters in Stuttgart. The usage concept for the LED wall provides for a 25/75% split between in-house and third-party advertising. The playlist compiled for this purpose, with a total running time of around two minutes, rotates daily from 6:00 a.m. to 2:00 a.m. in a continuous loop. The pilot Screentime team is responsible for the operations, content management and servicing of the system.

Pilot Screentime was responsible for the development and production of various content pieces for Hamburg-based flavour manufacturer Hertz & Selck. Projects ranged from a company film that gave a comprehensive introduction to the traditional company, which has been in business for over 90 years, to social media content pieces, employer branding films and modular motion graphics for international trade fairs. 

pilot Screentime also developed the company’s corporate design and CI manual.

Grossmann & Berger Innovation-Room

At Grossmann & Berger’s headquarters, an interactive, automated presentation room brings the real estate company’s experience, strengths and offerings to life. An art wall, an interactive touch table and projector technology work together to inform and engage customers without the need for costly staff.

Customers can visit the room on their own and discover the world of real estate independently of staff. The range of information on offer is diverse: whether it’s magazines to browse through, videos on interesting projects and developments or interactive applications that guide visitors through more complex information – all this can be explored in a playful way in the automated ‘Innovation Room’.

Ibeo automotive GmbH

As a manufacturer of sensor technology for autonomous vehicles, ibeo has a requirement to explain its products and processes in a simple and engaging way. For this reason, pilot Screentime was commissioned to produce a range of videos, from a comprehensive company image film and product videos to test documentation and an employer branding campaign.

All films were designed for use on the internet, at trade fairs and on social media channels. In addition, photorealistic 3D renderings of products where created for numerous prototypes, which for confidentiality reasons, cannot be shown here.

The largest project – the company film – kept Screentime’s content unit busy in many different areas. First, we packaged the company’s desired key messages into a dramatically exciting narrative. Then we handled all pre-production stages including the shooting schedule, location scouting and production organisation. The creative unit took over the directing during the shoot. Finally, pilot Screentime carried out the entire post-production including editing, colour grading and motion graphics.

An interactive outdoor totem for city marketing

With five interactive outdoor touchscreens from pilot Screentime, the port city of Eckernförde is catapulting its tourism marketing into the 21st century. All tourist information is bundled on the interactive ‘Info-Points’ and can be transferred from there to visitors’ smartphones.

Eckernförder Touristik & Marketing GmbH can upload digital advertising, videos and images to the outdoor totems, define their display period and edit the content. In addition, numerous real-time editorial content including shopping tips, tourism highlights, weather and accommodation are automatically made available in bite-sized screen and mobile friendly formats.

A night mode dims the totems as soon as the sun goes down, which is linked to sunrise and sunset times. This saves energy and protects the neighbourhood from unnecessary light pollution. The full range of functions of the ‘Info-Points’ remains available even at night.

An on-screen software button allows wheelchair users to switch to a wheelchair accessible version with a single click, ensuring that all functions can be easily accessed.