Lübecker Bucht – Agency for tourism 

In 2019, the Lübecker Bucht tourism agency wanted to replace its outdated wooden notice boards with something more modern and efficient. The double-sided outdoor stele installed in the middle of the dunes not only replaces the previous paper advertising with digital communication but also offers numerous other features. For example, it showcases excursion tips beyond the beach, which are often underrepresented due to the ‘beach competition’. In addition, practical information is presented, such as weather, a link to the existing web-based event portal, an interactive map of the surrounding area and interactive signposts that respond to current demands.

A main feature of the totem is the option to send digital postcards, which has proven very popular with guests. To do this, they can take a selfie in front of the beach or choose a postcard motif which change automatically depending on the season. The digital postcards can then be personalised with a message or a the ‘postcard generator’ can be used. The postcard, whether written personally or generated automatically, can then be sent by email. Thousands of postcards have been sent from the totem to destinations throughout Europe. In addition to the charming added value for users, this creates a free advertising effect for the region.

The totem is designed to withstand the most demanding weather and environmental conditions on the north German baltic coast. The totem is also a Wi-Fi hotspot for promenade visitors.