Pilot Screentime made history together with hella Mineralbrunnen with the first installed transparent industrial-grade transparent refrigerators in Germany. The highly innovative refrigerators with transparent Full HD displays were installed in selected supermarkets in Hamburg and have also been on display at events and promotions since their launch in 2015. The aim of the marketing measure is to present the various water products of hella Mineralbrunnen in an eye-catching way. The transparent screens show the entire hella product range, with a focus on new products, from classic lemonade and flavoured water to spritzers. Product information, campaigns, general eye-catching videos and dynamic content such as the weather appear on the screen at regular intervals. Relevant retail store information such as opening hours can also be displayed on the screen.

A transparent 49″ Full HD screen from LG Electronics is integrated into the refrigerator door of the fridge, which is now an official product that can be bought or rented from pilot Screentime. The LED light concept is a unique design developed over many months, allowing product advertising to be viewed at all times, no matter how full the refrigerator is. The customised video content is distributed and managed via Scala Content Manager, the world’s leading digital signage company. No technician is required for installation. The connection to the Windows-based system is made via a mobile internet connection and can be easily switched to LAN or WiFi if required. For more information regarding the ScreenFridge please visit the dedicated Screenfridge website.