Customised digital signage solutions are being used to increase CEWE Color’s presence at German airports and establish direct contact with travellers. To this end, screens are being installed at German airports that focus on the theme of travel and travel memories. To appeal to travellers in a holistic way, digital screens have been installed at the baggage carousels – the place where CEWE is best positioned to attract attention.

The 4K high resolution double-sided screens are mounted in a ultra-narrow totem that show travellers a photo book from their respective flight origin; for example, photos from Spain are shown in the photo book when travellers arrive from Spain. These photos are shown as a completed CEWE photo book which automatically turns its pages. The trigger to the media player is delivered from the Airport Information System and ensures that each photo book is showing the correct creative in real-time. There are presently more than 20 countries of origin at present. A smart solution demonstrating the power of real-time digital signage content creation. The SCALA software platform forms the basis for programming, controlling and monitoring the measures in this project.